| Traction | Team | Funding | |
|---|---|---|---|
| Phase 1 | 7,5-10K users |
| - Roadmap
| - Validate monetisation (2% CR)
| | Phase 2 | 5-7% WoW growth
<aside> 💡 10K WAU users == demand validation + next significant growth milestone
</aside>
<aside> 💡 2% conversion rate == freemium benchmark == sustainable business model
</aside>
| Objective | Key results | Deadline |
|---|---|---|
| Accelerate traction | 7,5-10K users | Q2 ‘22 |
| CWS MV3 compliance | Extension partial rewrite | H1 ‘23 |
| Team | Recruit freelance engineer | Q2 ‘24 |
| Retention & Virality boost | Extension overhaul | Q2 ‘24 |
| Monetisation test | 2% conversion for premium preorder | H2 ‘24 |
| Premium product | Revenue | 2025 |
<aside> 1️⃣ Recruit community contributors & hire a freelancer developer
</aside>
<aside> 2️⃣ Upgrade extension to manifest v3 and prepare for Premium Plan Premium product architecture
</aside>
<aside> 3️⃣ Improve acquisition features and retention on free product Validate demand for Premium product
</aside>
<aside> 4️⃣ Recruit a tech partner OR (fractional) CTO Incorporate a spin-off company Self-fun OR Crowdfund OR Raise seed round
</aside>
<aside> 5️⃣ Develop Premium product MVP
</aside>