https://docs.google.com/spreadsheets/d/1Kp0Uu8qiv8aFEkmyVDInKg19OZ6sUJx8k46-W3iqDZ0/edit?pli=1#gid=1314022016
| CR | Company source | Year |
|---|---|---|
| 6% | 6% after 2 years; 4.9% of MAUs — Evernote (2010) & TC article | 2009 |
| 1-10% | Insight Venture Partners article on companies like 37signals, Dropbox, Evernote, GitHub, HootSuite, New Relic, SurveyMonkey, Weebly, Zendesk | 2012 |
| 4% | 4% — Dropbox’s % paid of total userbase | 2012 |
| 30% | Slack | 2014 |
Freemium VS Free trial research and benchmarks
| Total users | CR | Paying users | Premium tier | Price | Pro tier | Price | MRR | ARR |
|---|---|---|---|---|---|---|---|---|
| 50.0K | 2.00% | 1,000 | 80.00% | $4 | 20.00% | $6 | $4,400 | $52,800 |
| 100.0K | 2.00% | 2,000 | 80.00% | $4 | 20.00% | $6 | $8,800 | $105,600 |
| 250.0K | 2.00% | 5,000 | 80.00% | $4 | 20.00% | $6 | $22,000 | $264,000 |
| 500.0K | 2.00% | 10,000 | 80.00% | $4 | 20.00% | $6 | $44,000 | $528,000 |
| 750.0K | 2.00% | 15,000 | 80.00% | $4 | 20.00% | $6 | $66,000 | $792,000 |
| 1.0M | 2.00% | 20,000 | 80.00% | $4 | 20.00% | $6 | $88,000 | $1,056,000 |
| 2.0M | 2.00% | 40,000 | 80.00% | $4 | 20.00% | $6 | $176,000 | $2,112,000 |
| 5.0M | 2.00% | 100,000 | 80.00% | $4 | 20.00% | $6 | $440,000 | $5,280,000 |
| 10.0M | 2.00% | 200,000 | 80.00% | $4 | 20.00% | $6 | $880,000 | $10,560,000 |
| Total users | CR | Paying users | Premium tier | Price | Pro tier | Price | MRR | ARR |
|---|---|---|---|---|---|---|---|---|
| 50.0K | 5.00% | 2,500 | 80.00% | $4 | 20.00% | $6 | $11,000 | $132,000 |
| 100.0K | 5.00% | 5,000 | 80.00% | $4 | 20.00% | $6 | $22,000 | $264,000 |
| 250.0K | 5.00% | 12,500 | 80.00% | $4 | 20.00% | $6 | $55,000 | $660,000 |
| 500.0K | 5.00% | 25,000 | 80.00% | $4 | 20.00% | $6 | $110,000 | $1,320,000 |
| 750.0K | 5.00% | 37,500 | 80.00% | $4 | 20.00% | $6 | $165,000 | $1,980,000 |
| 1.0M | 5.00% | 50,000 | 80.00% | $4 | 20.00% | $6 | $220,000 | $2,640,000 |
| 2.0M | 5.00% | 100,000 | 80.00% | $4 | 20.00% | $6 | $440,000 | $5,280,000 |
| 5.0M | 5.00% | 250,000 | 80.00% | $4 | 20.00% | $6 | $1,100,000 | $13,200,000 |
| 10.0M | 5.00% | 500,000 | 80.00% | $4 | 20.00% | $6 | $2,200,000 | $26,400,000 |